On September 23rd, 2025, WITSIDE participated in the 11th Data & AI Conference by Boussias Events. This year’s event gathered top professionals, innovators, and decision-makers to explore how data and artificial intelligence are reshaping industries.
For WITSIDE, it was the perfect stage to present WiTPrO: Our new AI-powered Trade & Media Promotion Optimization (TPO) platform, designed for the specific needs of FMCG and CPG companies.
Why Trade Promotion Optimization Matters
Promotions are the second biggest expense for FMCG companies. In fact:
FMCG businesses invest up to 35% of their annual revenue in trade and media promotions.
Yet, more than 60% of these promotions fail to deliver ROI.
Over 80% of FMCG companies struggle with promotion management due to manual workflows (excel) and siloed systems.
This means millions are wasted every year on promotions and media activations that don’t pay back. Without data-driven insights, companies struggle to measure impact, align departments, and negotiate effectively with retailers.
Introducing wiTPrO: FMCG's Promo Navigator, Powered by AI
At the conference, Apostolos Ziovas, Senior Supply Chain Consultant, and Nasos Papageorgiou, AI Strategy & Product Consultant, presented how wiTPrO tackles these challenges.
wiTPrO acts as a promo navigator for FMCG decision-makers:
Set your goals – spend, timing and product.
Test multiple routes – run AI-powered what-if trade promo scenarios.
Find the smartest path – choose the promo mix that delivers the highest ROI.
With wiTPrO, companies can:
Identify top-performing promotions and cut wasted spend.
Forecast sales, margin, and ROI with predictive accuracy.
Align Sales, Marketing, and Finance.
Transform trade promotions from cost centers into growth drivers.
Built with the Greek Market in mind
wiTPrO was built by WITSIDE with a deep understanding of the Greek FMCG and retail landscape. That means:
Lower cost of adoption with a SaaS subscription model.
Ease of use – designed for business users, not just data specialists.
Local expertise – created by a Greek Data & AI company with 15+ years of experience and partnerships across industries.
A Step Forward for FMCG in Greece
WiTPrO is more than a tool; it’s a shift in mindset. It replaces instinct and fragmented processes with AI-driven forecasting and data clarity.
As Apostolos and Nasos highlighted in their talk:
“Greek FMCG companies invest huge amounts in promotions without knowing what really works. With wiTPrO, we give them the compass to navigate complexity, eliminate waste, and unlock ROI growth.”
This project is carried out within the framework of the National Recovery and Resilience Plan Greece 2.0, funded by the European Union – NextGenerationEU.
