Your Promo Reality Check
Spend big on media and trade promotions but don’t see ROI?
Struggle to measure impact across products, regions and channels?
Still rely on manual spreadsheets, emails or outdated TPM tools?
Make decisions on instinct instead of predictive insights?
wiTPrO as your "Promo Navigator"
Powered by AI
Chart Your Course
Leave guesswork behind with AI-driven forecasts that reveal sales uplift, margin impact and the performance of various promo scenarios, at the right time.
Test multiple “routes”
Run what-if simulations across trade and media activities to compare outcomes and uncover the smartest path forward.
Reach your destination
Invest your budget only in the promotions that deliver the strongest return on investment.
Chart Your Course
Leave guesswork behind with AI-driven forecasts that reveal sales uplift, margin impact and the performance of various promo scenarios, at the right time.
Test multiple “routes”
Run what-if simulations across trade and media activities to compare outcomes and uncover the smartest path forward.
Chart Your Course
Leave guesswork behind with AI-driven forecasts that reveal sales uplift, margin impact and the performance of various promo scenarios, at the right time.
A Must-Have App for Consumer Goods Companies
With multi-department value.
Trade Marketing
Optimize promotions with clarity instead of guesswork.
Simulate and compare scenarios before committing budget.
Learn from past promotions to design smarter future plans.
Sales
Forecast promo outcomes with greater accuracy.
See clearly which promotions drive results, and which don’t.
Align trade activities with sales goals through data-driven insights.
Finance
Gain better visibility into promo spend and ROI.
Understand the financial impact of different promo scenarios.
Allocate budgets smarter with data-backed recommendations.
Why Trade & Media Promo Optimization Matters
Promotions eat 25%+ of a company’s gross sales, yet 60%+ fail to deliver ROI.
That’s millions wasted every year on discounts and media activations that don’t pay back.
wiTPrO changes the game.
With AI optimization, it reveals what drives impact and what drains profits so you can cut waste, boost ROI, and spend your budget wisely.
60% of trade promos fail to deliver ROI. Don’t let yours be one of them.
How It Works
Import & Prepare
Bring in sell-out and market insights data. wiTPrO unifies it and recommends adjustments, turning noise into clarity.
Analyze
See past trade and media performance side by side. Identify what drove results and learn from what didn’t.
Simulate
Run AI-powered what-if scenarios before you spend. Forecast uplift, margin, ROI, and even the best promo/media window – in days or weeks.
Optimize
Compare outcomes and cut wasted spend. Redirect budget to the promotions that deliver the highest return.
Improve
Keep getting smarter. Build on past results to refine strategy and grow ROI over time.
Key Benefits
Why wiTPrO?
User-Friendly App
Powerful doesn’t have to mean complicated.
wiTPrO’s intuitive design makes it easy for both experts and non-specialists to adopt it quickly and use it confidently.
Advanced Insights
Clear dashboards, fast simulations, and accurate forecasts turn raw data into decisions. Precision, speed and clarity in one platform.
FMCG/CPG Expertise
Created by a multi-disciplinary team with deep expertise into the realities of the local FMCG and CPG market.
User-Driven Innovation
wiTPrO is continuously improved through direct user feedback. So, it evolves hand-in-hand with the needs of the businesses that use it.
FAQs
What is Trade Promotion Optimization (TPO)?
Trade Promotion Optimization (TPO) is the process of using advanced analytics and AI to plan, simulate, and measure trade promotions. Unlike Trade Promotion Management (TPM), which focuses on execution, TPO helps companies predict uplift, maximize ROI, and reduce wasted spend.
How is TPO different from Trade Promotion Management (TPM)?
TPM systems mainly track and manage promotions, but they don’t tell you which ones actually work. TPO, on the other hand, uses data modeling and scenario planning to optimize promo strategies before execution, helping businesses invest only in campaigns that drive growth and profit.
How does AI improve Trade Promotion Optimization?
AI enhances TPO by analyzing historical sales, media spend, and external factors to uncover patterns humans can’t see. With AI-driven what-if scenarios, businesses can test multiple promo strategies, predict uplift, and select the most profitable options before committing budget.
Can TPO help reduce reliance on spreadsheets and manual workflows?
Yes. Trade Promotion Optimization (TPO) solutions like WiTPrO are designed to replace time-consuming spreadsheets and manual analysis with AI-driven forecasting and simulation. Instead of juggling Excel files and emails, teams can run scenarios, compare outcomes, and make decisions in a single platform—faster, more accurate, and with far less manual effort.
How quickly can FMCG companies implement WiTPrO?
WiTPrO is a cloud-based SaaS app, which means implementation is fast and straightforward. FMCG companies can typically get started within a few weeks, depending on the availability and quality of their trade and sales data. Because it’s designed with usability in mind, both expert and non-specialist users can adopt the platform quickly, without the need for lengthy training or heavy IT involvement.