On June 16, WITSIDE joined the Microsoft AI Tour Athens as an official Exhibitor Partner, participating in one of the year’s most anticipated tech events, where thought leadership met real-world innovation.
From the moment doors opened at the Stavros Niarchos Foundation Cultural Center (SNFCC), the energy was palpable. With over 1700 professionals from across industries attending, the event offered a vibrant space to explore what’s next in artificial intelligence and data-driven transformation.
The WITside of Data & AI
At our booth, we invited visitors to experience something a little different. Instead of showcasing another tool or dashboard, we told a story, the story of Phaethon, the son of the Sun god, who dared to take control of his father’s chariot without the wisdom to guide it. A myth that feels surprisingly modern in an era where AI is today’s chariot – powerful, transformative, but dangerous if misused.
Through a visual and interactive demo, we drew a parallel between mythology and today’s technological landscape — spotlighting a core idea:
“It’s not just about having the reins. It’s about how you use them.”
WITSIDE’s mission is to guide organizations in using the full force of AI with clarity, responsibility and impact.
Conversations That Matter
We were thrilled to connect with so many professionals, eager to explore the real potential of AI. Our team was on-site to discuss:
Intelligent automation & predictive analytics
Responsible use of generative AI
End-to-end data strategies for enterprises
Real-life client success stories in retail, banking, health, and more.
Every conversation brought new perspectives and reaffirmed one thing: we’re entering a new era of tech, and our human-centric, insight-driven approach is our most powerful tool.
A Celebration of Innovation (and a Cruise!)
To celebrate the occasion, we ran a VIP cruise giveaway by Celestyal Cruises. One lucky attendee sailed away with an unforgettable experience.
Thank You, Microsoft
A huge thank-you to the Microsoft team for the outstanding organization and warm collaboration. We’re proud to be part of an ecosystem that values progress, inclusion and real impact.
Stay tuned; more innovation is on the horizon.
And as always, we’ll keep doing it the WITside way.
