Marketing departments have transformed from cost centers to revenue centers. Over the decades, marketing has gained a highly strategic function, increasingly mapped to sales goals, and responsible for generating revenue. Nowadays it has the urgent need to get use of the full potentiality of data that business holds and provide the best experience to the customer and as a result, boost growth.
«In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda. »
Marketing’s new rhythms and demands are closely attached to data analytics. In a recent Bain Marketers Survey, in the distribution of the global marketing services profit pool, the percentage of significance that Analytics and AI hold, occupy a statistically bigger part in the profit pool. Can it be differently in a rational world where everybody gives answers based on data?
