Project Overview
HELLENIC DAIRIES S.A. is the largest Greek dairy company, active in 48 countries with a strong portfolio of consumer-focused brands including Olympos, Rodopi, Tyras, and Kliafa. With a legacy of excellence and innovation since 1985, the company offers a wide range of dairy, plant-based, organic products, juices, and soft drinks.
To maintain its market leadership and increase customer satisfaction, HELLENIC DAIRIES partnered with WITSIDE to accelerate its digital transformation, modernize demand planning, and create a more agile, cost-efficient supply chain adapted to an ever-evolving market landscape.
Client's Challenges & Needs
As a leader in the fast-moving dairy sector, HELLENIC DAIRIES faced critical challenges such as managing short shelf-life products, forecasting demand for new SKUs without historical data, and minimizing losses from overstock or stockouts.
External disruptions like COVID-19, limited product history, and unpredictable promotional impacts further complicated forecasting.
The company needed an intelligent, adaptable system that could simulate scenarios, incorporate real-time variables like weather or market trends, and improve overall supply chain responsiveness, while supporting its expansion and customer-centric mission.
The WITSIDE Solution
AI-Enhanced Forecasting
We deployed specialized algorithms that incorporate internal and external data sources (e.g. sales, weather) to deliver highly accurate demand forecasts.
Scalable Pilot-to-Full Rollout
We initiated a focused pilot to test solution accuracy, then expanded the implementation to cover all SKUs and product categories.
Simulation & Scenario Planning
We enabled the business to run flexible what-if simulations, allowing teams to plan confidently for disruptions, promotions, or product launches.
Process Automation
We automated critical parts of the demand planning process, reducing manual workload and accelerating forecast iterations without sacrificing accuracy.
The Results
35%+ Improvement in Forecast Accuracy
The Group achieved a significant increase in forecast accuracy for the Greek market, optimizing production and inventory planning.
Faster, Smarter Decision-Making
The ability to generate rapid forecasts and scenario models empowered teams to react quickly and confidently to market shifts.
Enhanced Supply Chain Performance
The digital transformation of the supply chain led to better customer service, reduced resource waste, and stronger overall efficiency.
